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Farmers Are Making Decisions Blind | Fixing Weather Risk in Farming | Series 1 Episode 5
Farming: The long View
How much is weather really costing your farm?
In this episode of Farming: The Long View, we sit down with Will Veness from CatchmentAI to explore one of the biggest — and least controllable — challenges in farming: weather.
From spraying decisions to field access, timing is everything. But most forecasts don’t tell you what you actually need to know.
In this conversation we explore:
Why weather is still one of the biggest risks on farm
The real cost of getting decisions wrong
Why most weather apps fall short
The difference between prediction and probability
How better data can improve timing and reduce risk
Turning complex forecasts into practical decisions
This isn’t about replacing experience.
It’s about improving the information behind the decisions farmers already make every day.
Because in farming, you can’t control the weather — but you can control how you respond to it.
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