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What Makes a Farm Perform? | Richard Price on People, Profit & Performance | Series 1 Episode 4
Farming: The long View
What actually makes a farm perform?
In this episode of Farming: The Long View, we sit down with Richard Price — a highly experienced farm manager who has worked across a wide range of farming systems, from mixed farms to large-scale fresh produce operations.
Through years of hands-on experience, Richard has seen what works — and what doesn’t.
In this conversation, we explore:
What separates top-performing farms from the rest
Why getting the basics right still matters most
The role of people, culture and communication
How better decision-making improves farm performance
Why every farm needs its own approach
The importance of long-term thinking in farming
This isn’t about theory.
It’s about the reality of running a farm day to day — and the decisions that shape its future.
Because in farming, the choices made today often echo for years.
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