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Machinery Trends With Ross & Tristan | Series 1 Ep.2
Farming: The long View
What are farmers really doing with machinery heading into 2026?
In this episode of Farming: The Long View, we sit down with Ross Ellis (Sales Manager) and Tristan Ellis (Machinery Purchasing Manager) from AMTEC to discuss what they’re seeing across the UK machinery market.
Through hundreds of conversations with farmers and years spent buying and selling used machinery, Ross and Tristan have a unique view of how farm businesses are actually making decisions right now.
In this discussion we explore:
- Why machinery investment has become far more cautious
- Why deep cultivation equipment is making a comeback
- How diversification is influencing machinery demand
- What farmers are prioritising when margins are tight
This episode isn’t about selling machinery — it’s about understanding the realities farmers are navigating and the decisions that will shape farm businesses over the next decade.
Because in farming, the choices made today often echo for years.