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Farming: The long View
Farming: The Long View is a podcast about the decisions shaping modern agriculture.
Through conversations with farmers, industry experts and machinery specialists, we explore the realities of farming today — from soil and machinery to farm business and long-term strategy.
The focus is on practical insight, honest discussion and the bigger picture behind the choices made on farm.
Because in farming, the decisions made today often echo for years.
All Episodes
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Farmers Are Making Decisions Blind | Fixing Weather Risk in Farming | Series 1 Episode 5
How much is weather really costing your farm? In this episode of Farming: The Long View, we sit down with Will Veness from CatchmentAI to explore one of the biggest — and least controllable — challenges in farming: weather. From spraying decisions to field access, timing is everything. But most forecasts don’t tell you what you actually need to know. In this conversation we explore: Why weather is still one of the biggest risks on farm The real cost of getting decisions wrong Why most weather apps fall short The difference between prediction and probability How better data can improve timing and reduce risk Turning complex forecasts into practical decisions This isn’t about replacing experience. It’s about improving the information behind the decisions farmers already make every day. Because in farming, you can’t control the weather — but you can control how you respond to it..png)
What Makes a Farm Perform? | Richard Price on People, Profit & Performance | Series 1 Episode 4
What actually makes a farm perform? In this episode of Farming: The Long View, we sit down with Richard Price — a highly experienced farm manager who has worked across a wide range of farming systems, from mixed farms to large-scale fresh produce operations. Through years of hands-on experience, Richard has seen what works — and what doesn’t. In this conversation, we explore: What separates top-performing farms from the rest Why getting the basics right still matters most The role of people, culture and communication How better decision-making improves farm performance Why every farm needs its own approach The importance of long-term thinking in farming This isn’t about theory. It’s about the reality of running a farm day to day — and the decisions that shape its future. Because in farming, the choices made today often echo for years..png)
Farm Machinery Finance - What are the options | Series 1 Ep.3
This episode of Farming: The Long View is a little different. The conversation you’re about to watch was originally recorded last year with Clive Bailye from The Farming Forum and the team from Close Brothers Asset Finance. Although the format is slightly different from the usual podcast episodes, the themes are very much in the spirit of The Long View — discussing the bigger decisions shaping farm businesses today. In this discussion we explore: - How farmers are thinking about machinery investment - Managing risk in uncertain markets - The role of finance in farm business decisions - Long-term thinking when margins are tight It’s a thoughtful conversation about the realities facing modern farm businesses and the decisions that echo long after the season ends. Because in farming, the choices made today often shape the next decade. The work still gets done. Farming: The Long View is a podcast exploring the people, ideas, and decisions shaping the future of British agriculture..png)
Machinery Trends With Ross & Tristan | Series 1 Ep.2
What are farmers really doing with machinery heading into 2026? In this episode of Farming: The Long View, we sit down with Ross Ellis (Sales Manager) and Tristan Ellis (Machinery Purchasing Manager) from AMTEC to discuss what they’re seeing across the UK machinery market. Through hundreds of conversations with farmers and years spent buying and selling used machinery, Ross and Tristan have a unique view of how farm businesses are actually making decisions right now. In this discussion we explore: - Why machinery investment has become far more cautious - Why deep cultivation equipment is making a comeback - How diversification is influencing machinery demand - What farmers are prioritising when margins are tight This episode isn’t about selling machinery — it’s about understanding the realities farmers are navigating and the decisions that will shape farm businesses over the next decade. Because in farming, the choices made today often echo for years..png)